{"id":1673,"date":"2017-08-01T10:39:02","date_gmt":"2017-08-01T14:39:02","guid":{"rendered":"https:\/\/patents.harnessip.com\/?p=1673"},"modified":"2017-08-01T10:39:02","modified_gmt":"2017-08-01T14:39:02","slug":"celebrity-endorsement-provokes-patent-infringement-claim","status":"publish","type":"post","link":"https:\/\/patents.harnessip.com\/?p=1673","title":{"rendered":"Celebrity Endorsement Provokes Patent Infringement Claim"},"content":{"rendered":"<p>Snap Light LLC has <a href=\"https:\/\/patents.harnessip.com\/wp-content\/uploads\/2017\/08\/Snap_Light_v_Kardashian.pdf\">sued<\/a>\u00a0Kim Kardashian, though her company Kimsaprincess, Inc., and her collaborator Urban Outfitters, Inc., for patent infringement. \u00a0As improbable as that sounds, it is illuminating U.S. Patent No. 8,428,644 covers a phone case with a light source for taking improved selfies.<\/p>\n<p>It seems Snap Light&#8217;s real complaint is the candle power of Kim Kardashian&#8217;s endorsement, rather than the LuMee product that Kim is endorsing. \u00a0Snap Light&#8217;s comparison of the \u00a0patent with the LuMee device shows at least one significant difference between the claims and the accused device:<\/p>\n<p><a href=\"https:\/\/patents.harnessip.com\/wp-content\/uploads\/2017\/08\/LuMee.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1674 aligncenter\" src=\"https:\/\/patents.harnessip.com\/wp-content\/uploads\/2017\/08\/LuMee-1024x438.jpg\" alt=\"\" width=\"584\" height=\"250\" srcset=\"https:\/\/patents.harnessip.com\/wp-content\/uploads\/2017\/08\/LuMee-1024x438.jpg 1024w, https:\/\/patents.harnessip.com\/wp-content\/uploads\/2017\/08\/LuMee-300x128.jpg 300w, https:\/\/patents.harnessip.com\/wp-content\/uploads\/2017\/08\/LuMee-768x329.jpg 768w, https:\/\/patents.harnessip.com\/wp-content\/uploads\/2017\/08\/LuMee-500x214.jpg 500w, https:\/\/patents.harnessip.com\/wp-content\/uploads\/2017\/08\/LuMee.jpg 1614w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p>The patent claims require an &#8220;integrated right of Light Emitting Diode (LED) lights,&#8221; while the LuMee case has two parallel rows of lights (like a conventional make-up mirror.&#8221; \u00a0Another issue the patent owner may have to address is whether the claim mixes a method step (&#8220;provide&#8221;) in a apparatus claim.<\/p>\n<p>The complaint seems more focused on Kim\u00a0Kardashian&#8217;s marketing activities than whether the product infringes.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap Light LLC has sued\u00a0Kim Kardashian, though her company Kimsaprincess, Inc., and her collaborator Urban Outfitters, Inc., for patent infringement. \u00a0As improbable as that sounds, it is illuminating U.S. Patent No. 8,428,644 covers a phone case with a light source &hellip; <a href=\"https:\/\/patents.harnessip.com\/?p=1673\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,25],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","hentry","category-infringement","category-validity"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/1673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1673"}],"version-history":[{"count":1,"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/1673\/revisions"}],"predecessor-version":[{"id":1676,"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/1673\/revisions\/1676"}],"wp:attachment":[{"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/patents.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}